Luiz Carlos Trabuco Cappi; The Bradesco Engine

Luiz Carlos Trabuco Cappi has served Bradesco Group for over four decades. He joined the bank at the tender age of 18 and climbed through the ranks to the topmost seat. He is the CEO and President of Bradesco Group. His legacy is almost mystical because he managed to turn around the group’s fortunes in a short period following his appointment to the top seat. He happens to be the fourth CEO in the group’s 78 years of existence. Luiz Carlos Trabuco Cappi is credited with a dynamic management system that enabled Bradesco Group to attain almost every growth objective it ever set under his leadership.


Luiz Carlos Trabuco Cappi

He comes from the city of Marilia. It is also the home city of the first ever president of the group, Mr. Amador Aguiar. Mr. Luiz Carlos Trabuco Cappi has several degrees in the social sciences field including one in philosophy and another one in social psychology. It is apparent that his background in social sciences empowered him to understand the dynamics that surround his role as a team leader. Luiz Carlos Trabuco Cappi was appointed the CEO of the group in 2009 after a rigorous selection process that saw him out-compete several experienced vice presidents who had fronted their interest in the position. The stakeholders at the bank say that Trabuco was selected and favored for the position because of his successful run at the organization. His leadership embodied belief and loyalty to the Group. Trabuco worked in various departments and sections of the group before he was appointed its president. He is noted for his revolutionary leadership at Bradesco Seguros. During his tenure, the wing became one of the leading contributors to the groups profits. He attained his educational qualifications from the University of Sao Paulo and Fundacao.

Bradesco Group

Bradesco Group is arguably the largest private bank in the whole of Latin America. Mr. Trabuco was appointed its CEO at a time the bank was facing a serious challenge from competitors. However, he managed to outwit the competition and helped the bank to take the lead again. Bradesco boasts of over 27 million accounts and an asset base of approximately R$900 billion. The bank rose to the peak of registering new accounts under Mr. Trabuco. It has had times when it registered over 6,000 accounts every day. According to Bradesco group experienced exponential growth under Luiz Carlos Trabuco. He managed to move the bank from an asset base of R$32 billion to R$78 billion in just years of his tenure.

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