Positive Impacts of Podcast Advertising on Brands

Recent research on the effect of podcast advertising on brands shows that there is a significant increase in perception, urge to buy, and awareness of products among customers. The research was conducted on five most commonly used consumer brands. Tom Webster and Pattiz announced the findings of a comprehensive survey on advertising tests with five different service and product groups.

The study noted the impacts on the products before and after the campaign was conducted. The brand campaigns held in 2016 indicated that there were positive effects of podcast advertising. Results from the study showed that there was increased ability to recall particular messaging and intention to buy products. Learn more about Norman Pattiz: http://inspirery.com/norman-pattiz/ and http://www.bizjournals.com/losangeles/potmsearch/detail/submission/6417371/Norman_Pattiz

Three separate surveys were conducted by Edison Research in 2016 to find out the impact of podcast advertising on behalf of PodcastOne. Some of the products used in the study were popular while others were less popular. The less popular products conducted podcast advertising to increase trial and awareness of consumers.

Online studies of customers were carried out before podcast advertising campaigns started. Advertisements on different products ran for between four to six weeks through the application of the same methodology on each of them. The findings of the post- and pre- campaign surveys indicated that podcast audiences positively responded to brand messages thus showing an increasing willingness to purchase or consider those brands.

Mr. Norman Pattiz founded Westwood One which became the leading provider of different types of news as well as the largest radio network in America. It is worth noting that Westwood One acquired, managed or distributed news from different radio networks and international games competitions.

In 2010, Norman founded Courtside Entertainment Group as well as PodcastOne which have become leaders in podcast sales promotions and marketing. Bill Clinton appointed Norman to be among the Board of governors for Broadcasting in the United States in 2000.

Mr. Pattiz was later reappointed to the same position by President Bush in 2002. Mr. Pattiz was responsible for launching and conceiving television services and Americas Arabic radio to twenty-two countries thus reaching approximately 40 million listeners.

Apart from broadcasting, Norman is also the Chairperson of Los Alamos National Security and Lawrence Livermore Laboratories. Mr. Pattiz is also a member of the Pacific Council on International Relations and Foreign Relations. American Broadcasting also awarded Norman Pattiz for his incredible contributions.


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