There are very few people in this world who have been at the forefront of a global industry. Bob Reina, founder of the video communications and direct selling company Talk Fusion, can proudly say that he is one of them. Talk Fusion was established in 2007 as an outlet for companies to reach their perspective through the power of video. In 2007 video marketing had not reached the zenith that we are currently seeing it. As a result, Reina helped to completely formulate an industry. Now, he’s back to give advice on how he’s reached such a level of acclaim and success while embracing the roots of who he is as a person and professional.
A discussion with Bob Reina will always revolve back around to his childhood. Reina grew up in Florida before becoming a Sheriff’s Deputy. Working in law enforcement taught him a great many things, not the least of which is that hard work is more important than anything else. Reina isn’t the kind of guy to sit on his porch and yell at youngsters coming near his lawn, he isn’t old at all first of all, but he is the kind of person who can see that today’s society has shifted away from what it used to be — filled with hard workers willing to get their hands dirty. Moreso, Reina argues that today we are raising a society of quitters — people more willing to leave a project when it gets difficult instead of just pushing through it. Reina refers to America’s spiking divorce rates as another indicator of a society in motion. Learn more: http://blog.talkfusion.com/founder-ceo-bob-reinas-birthday-surprise/
In order to find success, Reina argues that you need to learn to embrace the challenge of the project in front of you while understanding that changes comes slowly — not all at once. Reina points to social media as a way that our society has become increasingly obsessed with instant gratification in exchange for the hard work and long-haul approach that so many successful entrepreneurs have managed to embrace. At the end of the day, Reina’s argument on this topic really comes down to being committed and being willing to push through all of the muck until you get to the clear water at the end.
As a video marketing guru and the leader at Talk Fusion’s direct-selling department, Reina knows that success pays off when workers put in the work and don’t let problems hold them down. For that reason, Reina launched the Talk Fusion University platform for potential Talk Fusion Associates to learn the ropes. After going through Talk Fusion University, Associates will be set up for success as direct-selling entrepreneurs with a suite of marketing tools at their disposal.